February 16, 2004

Remarketing Marketing

I'm of the opinion you can sell anything. Slap the motif of something popular and you can sell it over and over again.

Corryn had some Dora treats last time I was there, which are just gummy treats. This time, she had Wiggle treats, which are pretty much the same thing.

Lego is a perfect example of what I mean. I remember when the Star Wars theme was marketed. When Harry Potter came out those rods used as light sabers now became wands.

Posted by Michael at February 16, 2004 05:16 PM
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